Digital Business & E-Commerce

In today’s digital economy, businesses of all sizes rely on online platforms to connect with customers, deliver products and services, and build their brand. Whether you are an online-only enterprise, a traditional business moving into e-commerce, or a scale-up navigating global platforms, it is critical to ensure your digital operations are legally sound and commercially protected.

At Hope Earle Lawyers, we help businesses thrive in the digital space by combining practical industry insight with deep knowledge of the laws that govern online commerce. We advise on the full spectrum of issues that arise when operating in digital markets, from consumer compliance to intellectual property, data protection and platform agreements.

Key Areas of Expertise

• Online Platforms & Trading
  – Drafting website terms of use and e-commerce terms and conditions
  – Advising on online sales, delivery, returns and refund policies
  – Agreements with marketplaces, reseller platforms and channel partners

• Data, Privacy & Cyber
  – Website privacy policies and data collection practices
  – Compliance with the Privacy Act 1988 (Cth), GDPR and other global standards
  – Data breach response planning and cybersecurity risk management

• Intellectual Property & Branding
  – Trade mark protection and enforcement online
  – Copyright and licensing for website content, software and digital assets
  – Strategies to combat counterfeiting, knock-offs and brand misuse

• Digital Contracts & Supply Chains
  – Contracts with hosting providers, payment system providers and SaaS platforms
  – Technology supply, licensing and distribution agreements
  – Social media and influencer agreements

• Regulatory & Consumer Protection
  – Compliance with the Australian Consumer Law (ACL) in online sales and marketing
  – Avoiding misleading or deceptive conduct in digital advertising and promotions
  – Advising on competition and restrictive trade practices in online markets